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85% online durable intenders prefer internet for search: Webchutney Report
Webchutney has released the second report in a series of vertical- specific reports “Inside The Mind of the ‘Wired’ Consumer Durables’ Buyer”. It maps the Indian durable consumer’s usage, attitude and...
View ArticleWhy do consumers disengage with a brand?
‘The Social Break-up’ is 8th of the research series by ExactTarget. The findings are based on the U.S. market however can be implied even to the Indian market. The methodology used for the research is...
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A larger social media community doesn’t equate consumer engagement – Nielsen...
Nielsen organised its annual Nielsen Consumer 360 conference on 15 November, 2011 at New Delhi. This year the event focused on the following broad points - How Neuro science is helping brands...
View ArticleBrands fail to listen to what people want: Digital Life by TNS #tnsdl
TNS recently announced its findings for Digital Life. The study is based on in-depth interviews with over 72,000 people in 60 countries. The study scopes out consumer attitudes across the markets and...
View ArticleA look at the online retail space in India and how women are driving it
Studies by Fox Business have shown, as one might expect, that women effortlessly rule online retail in the apparel and accessories category, accounting for 71% of dollars spent, as well as in the toys...
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